A RUBBER-NOSED PSA BREAKS THROUGH FOR CYBER CRIME AWARENESS
At least 60% of all cyber attacks target small-sized businesses, yet over half of them still don’t protect themselves.
Why? Some think, “it won’t happen to me.” For others, it’s too big and complicated of a project to wrap their heads around, and seemingly too expensive to even try.
For National Cyber Security Month, AT&T wanted to find an engaging and non-threatening way to speak to this important segment of their customer base, and invite them into their Business Circle online community.