Reversing Decades of Reputation
Everclear is a high-proof neutral spirit that, for most, is synonymous with trashcans full of punch and college regret. Oddly enough, the very characteristics that garnered its reputation are precisely why it also appeals to mixologists. Its high-proof and neutral flavor make it the perfect base for homemade infusions and bitters.
Everclear wanted to distance itself from its unsavory reputation and appeal to a new market – the home mixologists. So we created Make It Your Own, a campaign elevating the brand from trashcan punch to craft cocktails, and never looking back.