Dingo - K9 Veterans Day – Rodgers Townsend

Freedom through their eyes

For K9 Veterans Day, a holiday still in its infancy, Dingo® wanted to do its part in saluting these brave dogs with the respect and honor they deserve.

To raise awareness, we decided to show freedom as dogs have always seen it. Because dogs only see in shades of blue and yellow. Thus, changing our familiar red, white and blue flag to yellow, white and blue. And, in their honor, we made it. Creating a striking visual, and a symbol of support for K9 Veterans Day.

Dingo Dog Treats

Digital Video / Social Media / Out-of-Home

Crafting A Symbol

With a short film, we introduced a new K9 Veterans Day symbol to the world, and inspired our audience to take action on their social channels.

Old Glory, Reimagined

To spearhead this movement, we commissioned hand-sewn commemorative flags and even presented one to a handler at a K9 memorial.

Sharing The Tribute

For one proud day, we invited everyone to fly this flag virtually with our K9 Veterans Day Facebook profile frame. Garnering over 5,000 uses.