With El Mayor tequila, there’s a real family legacy, an arduous process and countless hands that care for it along the way. With A Handmade Legacy, we celebrate El Mayor’s uncompromising process and history to reintroduce tequila to consumers in the states, but as a more revered spirit to be sipped and savored, not shot.
Making 1.7 million impressions and over a 3.8% engagement rate, this campaign proved that consumers appreciate knowing more about their tequila. We also saw El Mayor’s Facebook page grow from less than 100 likes to well over 25,000.
Now in its second year, the campaign continues to receive praise from key distributors and retailers as it extends into point-of-purchase materials.