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Introducing Reward, Reward, and Engage

Retail and grocery, specifically have been under siege from a wide array of stores all competing for their share of the shopping list. A regional grocer with 120+ stores in 5 states, Schnucks was launching a new rewards program to ensure that its shoppers weren’t just getting the freshest food in town, but the rewards they deserve, in one time-saving no-compromises stop.

Schnucks


TV / Digital Video / Social Media / Out-of-Home


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REWARDS LAUNCH


With a fresh tone and voice, TV and OOH led with the clear message that the more you buy at Schnucks, the more points you rack up, the more rewarded you’ll feel.

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Rewarding Holidays


With entertaining and seasonal charm, the campaign built momentum to carry through the holiday season.

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Valentine's Day


Valentine’s day was the perfect opportunity to engage and remind shoppers of natural food pairings – of course all worth points. “Store-Crossed Lovers” proved perfect for social sharing.


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Dare + Delight

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