In the war on lawn and garden pests, there’s no greater triumph than the feeling of total domination. With Spectracide’s portfolio of products and a new QuickFlip sprayer, it’s as easy as a flip of the thumb.
Spectracide
TV / Radio / Print / Digital Video / Social Media
TV & DIGITAL VIDEO
To tout the powerful triple active formula in Spectracide® Weed & Grass Killer, we enlisted the help of three strikingly similar lawncare heroes working perfectly in tandem.
TV & DIGITAL VIDEO
In an epic display of power and grace, the mother of the year takes down weeds with ease.
Print
A Neighborhood of characters epitomize the power in prevailing over Insects, Weeds, Fungus, and Crabgrass
Digital & Social
Animated banners and posts demonstrated the ease of QuickFlip with vibrant, hard to ignore imagery, driving consumers to purchase online.
Employee engagement
To generate in-house excitement at launch, mirror cling mantras invited employees to feel Spectracide’s power. Each employee was welcomed in with “official correspondence” from the neighborhood association.
These colorful characters continue to strike fear into bugs everywhere.
